NEW YORK LOTTERY: MULTiPLIER X SERIES

New York Lottery released the Mutliplier Series tickets in three phrases. We decided to edit three different versions of the TV spot and design three different OOH and print campaigns, featured at 9 Times Square in New York City.

Each time someone saw our ads over the three month run, they were slightly different.

AD: Lyns Descardes CW: Alec Reda ACDs: Kassandra Pollard & Rene Delgado

ECDs: Jason Ashlock & Dominck Baccollo Animation House: No.6